Poultry Africa will be the first exhibition in Africa where the new brand name and image are launched
The newly created LIVISTO Group is a German-based company which evolved from Animedica Group to LIVISTO Group through the acquisition of several companies since 2003. Each company until now has been operating with its strong brand which has been developed over many years: Invesa, aniMedica, Trei and Lhisa.
In line with the review of the group’s strategy, remaining with individual brands does not fit an internationally growing company. In a long and enriching creative process, the group has developed a new corporate brand named LIVISTO.
This new brand aims to meet the needs of veterinary professionals, farmers and pet owners for animal health through a wide portfolio of high-quality pharmaceutical and nutraceutical products.
"In the African continent, we still import more Invesa and Lhisa products, but with the joining of the brands, we are expanding our product portfolio. Our current goal is to consolidate the new brand in the area smoothly. And then of course we want to grow bigger in this potential region."
David Ortega, Business Unit Manager in the Export Department said.
"The attendance to a show as Poultry Africa gives us the opportunity to meet our old and new customers."